Rick Giddens, President — Sandi Giddens, CFO

All Phase was founded by Rick Giddens in 1986 with a philosophy of delivering "whatever it takes" customer service. After working in the industry for several years at a Toshiba dealer, Rick knew companies in the market were unhappy with the service they were getting from various telecommunications providers. Rick seized the opportunity to found his business under an umbrella of world-class customer service.

As All Phase quickly grew in its first year, Sandi left her position at Interconnect to join the All Phase team — which has since grown to a staff of six field service engineers, four sales associates and a small office staff.

Rick and Sandi always knew that their company would have to offer the most leading edge telecommunications systems. But to succeed and grow, they knew they would need to deliver the best customer service possible—which has proven to be a successful strategy. In fact, their first client, The Pike Place Market, is still a customer today.

Iain Beveridge, Vice President

Native to Glasgow, Scotland, Iain is responsible for the day-to-day operations of All Phase. Iain started his 30-year telecommunications career in New York City with ITT in 1977. In 1980 he was recruited by ATL to manage their network infrastructure in Seattle. From 1981 through 1998 Iain worked at BTS, the Northwest's largest privately held interconnect company, starting as a technician and leaving as President. Prior to joining All Phase he held senior management positions with SiteConnect, Cypress Communications, Mountain West Telecom, and B+C Telephone. He has a business degree from AIU.

Goochie, The Boss

Goochie is one of All Phase's longstanding employees and after 18 years of service, he has taken the initiative to appoint himself as The Boss. Goochie's leadership skills are admired by All Phase employees who turn to Goochie for words of wisdom, inspiration and motivation. Goochie is extremely adept at office politics but Rick is wise to Goochie's goal of ruling the world, which causes office politics to flare and swear words to fly every now and then. Prior to All Phase, Goochie traveled the world and became fluent in Spanish. He also trained to become a world-class opera singer, and on a good day, he'll tell you he's second only to Pavarotti. Goochie loves seafood, especially prawns, yet he dislikes baked potatoes. However, he'll eat a raw potato any day.